Become a Dark Funnel Detective!
We want to understand where Firefox downloads come from. So far, we know that 30% of Firefox installs come from the official Mozilla website or from known partners. The other 70% come from mystery download sources that we call “the dark funnel”. Some are friendly sites, but others put users at risk of getting old editions, a bad experience or even malicious installs. Help Firefox understand what’s in the dark funnel, by participating in this campaign and spreading the light!
RESULT: 1563 reports filled
„Understanding the dark funnel is one of Firefox’s most important goals this year. Every site reported by a community member gets us one step closer to our goal of understanding the entire dark funnel, which in turn helps us keep all Firefox users safe.”
Kirby Fowle – Senior Integrated Marketing Manager for Firefox
Participate in 3 easy steps:
STEP 1: Search the web
Use different combinations of keywords to find non-Mozilla sites that let users download Firefox without going www.mozilla.org first. Even if a site says “Mozilla”, it may still be part of the dark funnel.
STEP 2: Find “unofficial” Firefox Downloads
Investigate these websites to find “unofficial Firefox download” buttons (links that don’t redirect to www.mozilla.org or subdomains).
STEP 3: Report the website
Document those sites, how you found them, and what you found, using this form.